Be Authentic and Bold

Be Authentic and Bold

Be authentic and bold with the new release of Superdry's Fall/Winter 2020 collection.

Shot alongside an abandoned school bus dramatically painted black, Superdry's sleek tailoring and classic silhouettes are juxtaposed in this rugged atmosphere. Fear is forgotten and adventure is encouraged.

With garments ranging from hoodies, t-shirts, outerwear, and accessories, this classic collection from the British fashion team remains true to the vintage Americana and Japan roots that this brand is known for.

Superdry was founded in 2003 with its first store opening in Covent Garden, London in 2004. It is a men’s and women’s contemporary brand that uses vintage Americana and Japanese-inspired graphics with a British twist. Superdry is all about quality fabrics, authentic vintage washes, and hand-drawn graphics, which gives the brand its own unique style. At Superdry, the brand believes in creating a brand that follows 6 values: passion, innovation, quality, family, individuality, and fun. Available at 768 different locations worldwide, the brand offers premium-quality clothing, accessories, and footwear at an affordable price.

Superdry is not only a fashion brand but a brand whose focus is to dress the world in a “green” way. With hopes in becoming the world’s most sustainable fashion brand by 2030, Superdry has made a plan of action. By 2030, all cotton used will be 100% organic and carbon emissions across sites and logistic operations will be net zero. They will reduce the amount of packaging used and will only use packaging that is 100% reusable, recyclable or compostable.

This fall/winter 2021, you can expect to see puffer jackets and cool coats, vintage modern tees and sweatshirts, comfy sweatpants and fleece hoodies, trendy shirts and soft knits, and much more. Superdry also has a sport collection, athletic collection and many stylish accessories like hats, scarves, and several different types of footwear. 

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